Marketing Planning for Farmers Markets:
Make Your Promotions Count Series
How to Keep Farmers Markets at the Top of the Local Food Chain
Today, farmers markets across New York face more competition than ever before. Customers seeking local food are being courted by grocery stores attempting to mimic the market, meal delivery kit services, community-supported agriculture (CSAs), and even other farmer markets. What can you do as a farmer or producer, or as a farmers market manager? The secret is building a bond with the customer – and building value that can only be found at the farmers market. This webinar series will provide tips for making farmers markets tops in the consumer’s mind with actionable, low-cost, highly efficient strategies you can put into play for your next market season.
Strengthen the Bond to Boost Sales
No pressure, but YOU are a key selling point for customers! Only at a farmers market can shoppers get “face time” with multiple farmers – and get to know who grows their food. With practical strategies and sales secrets, you can build up that farmer-consumer bond and your bottom line.
See and Be Scene: How to Create Community Around Local Food
Over 1,000 market managers were surveyed by the USDA in 2016 and 64% reported that hosting community events boosted the amount of customers coming to the market. Get ideas for affordable, easy-to-launch community events and activities that attract shoppers – and keep them coming back.