Reimagining Markets for a Brand New World:
Adapting Markets in our Newly Changed Environment
Farmers Market Managers Virtual Conference March 1-4, 2021
2020 showed us the dynamic resilience of Farmers Markets and their operators to restructure, redesign, and renovate for safely providing delivery of locally grown nutritious food for their customers. The 2021 Market Managers Conference will highlight lessons learned through the 2020 season by looking at best practices, expanding upon how markets can be reimagined as agents of change for future challenges while continuing to ensure we meet the needs of our communities, customers, farmers, and vendors in our newly changed environment.
Here is a description of three of our featured conference sessions to look forward to:
Renovating your Market when Change is Needed
We welcome Chereese Jervis-Hill and Deb Wagoner, managers of markets in both downstate and the Western region. They will share their experiences as new managers, how they implemented measures that helped to transform their markets, and what promotions and strategies they used for rebuilding and creating smart business planning.
Building your Database of Market Knowledge
Darlene Wolnik, Training and Technical Assistance Director for the Farmers Market Coalition will lead this session about collecting data and analyzing the numbers to build your market story and narrate the impact your market is making in the community, which in turn can expand outreach opportunities that will help grow our markets.
The How-To of Building SNAP Programs Now and for the Future
We are joined by Mallory Burnham of Cornell Cooperative Extension and Margaret O’Neill of the Rochester Public Market for a discussion of fortifying SNAP at your market and getting the most out of participating by targeting promotion efforts and creating strategies for outreach to customers and community partnerships.
The conference will also feature interactive networking opportunities to allow managers to share experiences, ideas, and challenges; a virtual tour of the Kriemhild Dairy farm, built-in fatigue breaks, and a virtual Happy Hour hosted by Jim Farr of the Rochester Public Market and featuring John Urlaub, owner of the Rohrbach Brewing Company in Rochester, NY. Together they will lead us to celebrate farmers markets and a successful conference.
You can view the full agenda here
The conference registration fee of $50 per person will cover the full conference, including access to presentation documents and recordings. Register now for the 2021 Farmers Market Managers Conference: “Reimagining Markets for a Brand New World”. All registrations and payments will be done online through Eventbrite. Once registered, you will receive an email with your unique links to all conference sessions.
Register for Conference 2021
For more information, contact the Farmers Market Federation of NY at deggert@nyfarmersmarket.com or call 315-400-1447.