Speaker

Josie Moroney
Cooperstown Farmers Market

Steve Ridler
Troy Farmers Market

The toolkit identified obstacles to customers and proposed some potential solutions. This session will highlight both an urban and rural farmers market and initiatives that they implemented. We’ll learn how they designed programs and services to meet the needs of their customers to encourage continued shopping.

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Speaker

TBD

Creating a customer-focused market is the key to ensuring loyalty and continued purchases season after season. During this session we will hear from several markets about the mechanisms for customer input about their market and how they implement it to keep their customers feeling like the King or Queen of the market. We’ll also hear about programs or policies they have implemented which drive their customer experience.

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Speakers

TK Zellers
GrowNYC

Amy Willis
Broome County Regional Farmers Market

Consumers support a farmers market because there is often an expectation that the product being displayed meets certain standards. During this session we’ll hear from two very different markets on how they meet their customer’s expectations on product standards, product diversity and farm inspection. 

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Speakers

Jackie Farrell
Westside Farmers Market

Erwin Rakoczy
Clarence Hollow Farmers Market

GrowNYC (invited)

Does your market appeal to unique customer bases? This session will look at programs that identify a specific target audience, how they pulled the program together and the impacts it has had on their market. 

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SPEAKERS

Beth Irons
Oneida County Public Market

Market programs can be effective ways to build a customer base. But they do create extra work. This session will help us to identify programs that will help build your market and enhance your market mission. We’ll learn how to plan and prepare for market programming, as well as evaluate its effectiveness.

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Speaker

Lindsay Ott Wilcox
CenterMost Marketing

Marketing your market is important to success, but often a misunderstood concept. Lindsay will help us to develop a marketing plan that will reach your target audience and grow your customer base. Participants will come away with a comprehensive marketing plan and marketing checklist to help them keep on track with their marketing efforts.

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